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In 2007, as a follow-up to the immediate success of her main collection FENTON, designer Dana Lorenz launched FALLON, a lower-priced diffusion collection of graphic and layerable pieces. FALLON is an editor favorite, and both collections are consistently featured in top publications worldwide.
Dana has collaborated with ready to wear designers such as Proenza Schouler and Thakoon for runway, and occasionally does limited edition capsule collections for retailers such as Opening Ceremony and J.Crew. FALLON men’s launched for Spring 2011 with a group of strong, streamlined, modernized classics in slick metals and colors and a runway collaboration with menswear designer, Tim Hamilton.
During NY Fashion Week in September 2009, the first FENTON/FALLON flagship opened in Freeman Alley on the Lower East Side in NYC. The space carries both collections and special limited edition pieces she designs for celebrities and stylists. There is also a tightly edited vintage clothing collection of 80s-early 90s vintage that Dana curates herself. Dana has been recognized by Italian Vogue as one of their “New Talents” featured in the magazine and at Milan Fashion Week and was recently nominated for the 2010 CFDA Swarovski Accessory Designer of the Year Award
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